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Higher Education Marketing Articles

Stay informed and up-to-date with the latest trends and strategies in the ever-evolving landscape of higher education marketing. Our higher education marketing articles are insightful from industry experts, offering valuable insights and practical advice to colleges and universities.

Discover innovative enrollment marketing techniques, explore lead generation tactics, and learn how to connect with prospective students in this highly competitive environment. From leveraging the power of artificial intelligence to utilizing video content, our articles cover various topics to help you achieve your enrollment management goals.

Unlock the potential of search engine optimization (SEO) and pay-per-click (PPC) advertising to reach high-intent students and maximize your school’s visibility. Dive into email marketing and its effectiveness in boosting enrollments, and explore the benefits of warm transfers in driving student enrollments.

Students Making Decisions About Education

Micro-Moments in Higher Ed Marketing: Navigating Student Decisions

August 23, 2023/in Enrollment Marketing, Lead Generation Tactics, SEO Insight/by Kaylie Haber

In the recent landscape of enrollment marketing, prospective students’ decision-making processes are evolving unprecedentedly. Micro-moments have emerged as pivotal touchpoints, while brief are impactful intervals when students turn to their devices for answers. For higher education institutions, these moments present invaluable opportunities to influence choices and drive enrollments. As marketers, we have to embrace and […]

Digital Marketing Trends for Higher Ed 2024 (so far)

August 8, 2023/in EDU News, Email Marketing Tips, Enrollment Marketing, Lead Generation Tactics, PPC Marketing Advice/by Kaylie Haber

Colleges and universities need help attracting and engaging Gen Z. Gen Z is a tech-savvy and socially conscious generation. This generation is challenging to reach the constantly evolving digital marketing trends. As we start projecting for 2024 budgets, institutions must consider adopting innovative digital marketing strategies that resonate with Gen Z’s Higher Ed 2024 preferences […]

Digital Storytelling: Marketing in Higher Education

July 23, 2023/in Enrollment Marketing, SEO Insight/by Adam Haber

In higher education, your institution offers more than just an education. It provides an experience, a journey, and a stepping stone to a brighter future. To effectively communicate this to prospective students, digital storytelling should be an integral part of your marketing strategies. Digital marketing creates, communicates, delivers, and exchanges value offerings for customers, clients, […]

Faith-Based Marketing for Colleges and Universities

July 21, 2023/in Email Marketing Tips, Lead Generation Tactics, PPC Marketing Advice, SEO Insight/by Kaylie Haber

In the vast realm of marketing campaigns, faith-based marketing stands out as a beacon for religious institutions of higher learning. This type of marketing champions academic prowess and deeply intertwines with the spiritual values and missions these institutions cherish. As a stakeholder of a higher education institution or someone responsible for its marketing, understanding how […]

The Need for Speed to Lead: Converting Inquiries

July 18, 2023/in EDU News, Enrollment Marketing, Lead Generation Tactics/by Kaylie Haber

In today’s digital age, students’ decisions about where to pursue their higher education are no longer solely based on an institution’s reputation or brand name. One of the significant driving factors in their choice is the swiftness and efficiency with which the institution engages them. This is where speed to lead becomes essential. There is a […]

Higher Education Marketing Articles

Micro-Moments in Higher Ed Marketing: Navigating Student Decisions

Digital Marketing Trends for Higher Ed 2024 (so far)

Digital Storytelling: Marketing in Higher Education

Faith-Based Marketing for Colleges and Universities

The Need for Speed to Lead: Converting Inquiries

A Higher Level of Educational Marketing

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