Analysis of current paid digital/ search engine presence
PPC For Higher Education Marketing
Higher Level Education Pay-Per-Click (PPC) advertising is a highly effective and efficient way to reach potential students and increase your school’s enrollment using today’s search engines. The current search engine results page makes it easy for your school’s brand to get lost. With PPC, you only pay when your ad is clicked, making it a cost-effective solution with a higher return on investment.
New Student Leads at the Flip of a Switch
Our higher education PPC campaigns are designed to help colleges and universities branch out into important geographic areas, test new keywords, ad copy, and target audiences, and even remarket to past leads. With pay-per-click advertising, higher education institutions can tailor each prospect’s experience to their school’s programs.
Why Use PPC to Bolster Student Enrollments?
A well-managed paid search campaign can help your school meet and exceed enrollment goals by increasing visibility, promoting specific programs, and optimizing your advertising efforts. By using targeted keywords and specific demographic information, your school can ensure that its search ads are seen by people likely to be interested in your programs. This can help to increase the number of potential applicants and, ultimately, enrollments.
- Google Ads
- Meta (Facebook and Instagram)
- Bing Ads
In addition, a well-executed PPC campaign will provide real-time data that your school can use to monitor the effectiveness of Google ads.
Each account is managed full-time, enabling optimizations to be implemented immediately, ensuring consistently high performance. This can maximize the return on investment and ensure the advertising budget is used most effectively.
With Each HLE Campaign, Your School will receive the following:
Transparency and Tracking
- 100% performance and pricing transparency with tracking capabilities
- Track the progress of your campaigns in real-time and make data-driven decisions to optimize your ads.
- Monitor the performance of your ads and adjust your strategy as needed
- Complete control over targeting your audience
- Reaching prospective students at the right time, on the suitable device, with the right message
- Tailor your ads to specific demographics like age, location, and interests.
Efficiency and Cost-effectiveness
- PPC is a cost-effective solution compared to traditional advertising methods
- Only pay when someone clicks on your ad, making it a more efficient way to reach your target audience.
- Maximize your return on investment by reaching the right audience at the right time.
Fast Results and Great Return-on-Investment
- PPC campaigns can bring fast results, allowing you to see a return on your investment quickly
- Receive more leads and drive more enrollments by reaching the right audience at the right time.
Assistance with Your SEO & Social Media Strategy
- User data compiled from PPC campaigns seamlessly assist SEO & social media strategy.
- Use data from your PPC campaigns to inform your SEO and social media strategies, helping you to reach even more potential students.
Don’t Be Victim to Algorithm Changes
PPC for Higher Education doesn’t depend solely on algorithm changes. Unlike SEO and social media campaigns, PPC ads provide a stable and consistent way to reach your target audience. A stable and consistent way to reach your target audience.
Retargeting and Remarketing
Retargeting and remarketing strategies are highly effective tools in driving new student enrollments for colleges and universities. With these techniques, educational institutions can target individuals interested in their programs by visiting their websites or interacting with their online ads. By serving a relevant, customized ad based on the stage, the prospective student is in their decision-making process. Remarketing and retargeting aim to remind these individuals of their initial interest in the school and encourage them to take the next step by enrolling.
This type of targeted advertising allows colleges to reach a highly engaged audience likely to be interested in their programs, increasing the chances of conversion. Additionally, through retargeting, colleges can provide personalized messages and offer to potential students, further increasing their engagement and likelihood of enrollment. Overall, remarketing and retargeting are powerful and personalized ways to drive new student enrollment for colleges and universities..
Transparency, Targeting, Efficiency, and Results
PPC for Higher Education advertising is a powerful tool for higher education institutions looking to drive enrollment and reach potential students. For schools that partner with Higher Level Education to manage their PPC advertising and services, you can expect transparency, targeting, efficiency, fast results, and a great return on investment. Our team of experts will work with you to ensure that your PPC campaign is tailored to your specific needs and goals.
Frequently Asked Questions About PPC for Higher Education
What role does PPC play in education marketing?
PPC plays a vital role in the ever-changing education marketing world. The tracking capabilities and user data collected from PPC campaigns can drive multi-channel marketing initiatives. PPC allows schools to reach their targeted prospect with the proper messaging to gauge their interest at the perfect time.
What is a healthy PPC budget for my school?
HLE works with our school partners to determine the right PPC budget. There is no one size fits all approach. Components such as tuition costs, location targeting, and various degree/program options all factor into the PPC budget.
Which is more important to focus on to boost enrollments- SEO or PPC?
The answer is both are equally critical to a comprehensive marketing strategy and need to work in synergy.
What will it cost to have HLE manage my PPC for Higher Education campaign?
HLE charges a very modest management fee of the total monthly PPC spend. We also work on a convenient calendar billing schedule making invoicing consistent and seamless.
How do I get started with an HLE-managed PPC campaign?
Contact us to schedule an introductory call and no-obligation consultation.
Get More Students NOW with PPC for Higher Education
Contact Higher Level Education today to learn more about our PPC Higher Level Education services and how we can help drive your school’s enrollment. We will work with you to develop a strategy tailored to your school’s specific needs, goals, and budget. With our help, you can reach more potential students and drive more enrollments for your school.
At Higher Level Education, our highly customized and innovative approach on every PPC managed campaign delivers high intent prospects interested in programs offered by your institution. Each campaign is fully scalable and highly measurable which maximizes efficiency while eliminating wasted spend.
To find out more about Dynamic Rank Pay Per Click Management, please contact Higher Level Education.