Smart Email Moves the Student Journey Forward.

Replacing OPM: Lead Generation Education, the Clear Future

July 29, 2026

Efficiently generating high-quality leads in the competitive…

7 of the Best Student Prospect CRMs We’ve Seen

July 29, 2026

One of the most effective tools for achieving relationships…

Planning Your Higher Ed Marketing Budget in 2024

Planning for Higher Ed Marketing Budgets in 2024

July 29, 2026

As higher education institutions look ahead to 2024, the significance…

Maximize Student Enrollments Using Warm Transfers

July 29, 2026

Warm transfers help drive enrollments for your school by connecting pre-qualified prospective students directly with an enrollment advisor at your school, reducing the wasted time that enrollment counselors spend trying to make live contact with a prospective student.

Using Email Marketing to Boost Enrollments

July 29, 2026

Email marketing is widely used to increase online and campus enrollments. Email marketing can reach a large audience, build brand awareness, and increase online and campus enrollments. We will discuss the benefits of email marketing for schools and how it can help increase enrollment.

PPC Advertising for High Intent Students

Pay-Per-Click (PPC) Ads Reach High Intent Students

July 29, 2026

Pay-per-click (PPC) advertising is the higher education marketing strategy you want to add to increase your school's enrollment. These paid ads appear where you want them to on the search engine results page, so they have the power to drive more qualified prospects.

SEO Leads. Low-Cost Lead Acquisition

July 29, 2026

Search Engine Optimization (SEO) has become an essential component of digital marketing in recent years. With the increasing number of websites and online content, ensuring your school website appears high in search engine results is more important than ever. SEO is essential for higher education institutions as they compete for prospective students and research funding in a highly competitive market. Moreover, the cost per student acquisition is super low when your website ranks in the top 5.