Auditing prior email campaign initiatives
Higher Education Email Marketing Services
Higher education institutions must keep up with the latest marketing trends in today’s fast-paced digital world to attract and retain students. A higher education email strategy is a powerful tool that helps schools and universities achieve enrollment goals. As a form of direct and digital marketing, Higher education marketing is designed to exclusively and directly promote your school or university to prospective students, increasing lead submissions.
What is Higher Education Email Marketing Exactly?
Higher Education Email Campaigns are an effective form of direct and digital marketing that requires prospective students to complete multiple “interest steps” toward lead submission. This multi-step lead submission experience is exclusive to your school and includes attention-grabbing subject lines, custom-designed email creatives, and a user-friendly landing page experience. These expertly crafted subject lines, and compelling email content, all contribute to the consistent success of Higher Education Email campaigns.
How Does Email Drive Enrollments for My School?
Creating a branded and personalized email experience can build trust and credibility with prospective students.
These components lead to higher conversion rates and increased lead submissions. The aesthetically pleasing landing pages also help contribute to high-intent lead form submissions.
Expert Branding and Best Practices
Exclusive school branding and messaging are crucial reasons email marketing boosts school enrollment. You create a consistent and recognizable brand that resonates with prospective students by showcasing your college or university through specialized branded messaging and design. This helps increase your target audience’s brand awareness, trust, and credibility.
HLE Email Campaign Benefits
Higher Education Email Marketing offers numerous benefits for schools and universities looking to drive enrollments and improve their marketing results. Some of the key benefits of using our service include the following:
- We are higher education marketers. Our email marketing expertise is based on our client roster being 100% EDU.
- Strong historical conversions: The HLE team has a strong track record of delivering high-converting leads that meet Cost per Enrollment and Cost per Start goals. Our extensive email marketing experience has resulted in many success stories for schools offering mass-appeal undergraduate and graduate online degree programs.
- Cost-effective: Our Higher Education Marketing service is cost-effective and result driven. You only pay for completed lead forms, not for the email list or email drops. Additionally, there is no cost for email creatives, landing page design, and hosting, so you can focus on what’s most important – driving enrollments.
- Dedicated account management: The HLE team provides reliable account management, meeting your school’s email marketing performance goals. Our account managers are knowledgeable, experienced, and always available to answer any questions.
- Mobile-optimized experience: The email marketing campaign user experience is desktop and mobile-optimized. This ensures that your email campaigns are correctly displayed on any device, increasing the likelihood that an interested prospect has a simple user experience when completing the landing page.
- Scalable lead volume: Our campaigns are designed to be scalable, ensuring that monthly lead volume increases will not affect quality. You can confidently increase your monthly lead volume to meet upcoming enrollment goals.
Frequently Asked Questions
Why is email marketing important for lead generation?
Email marketing lead generation enables schools to reach the most prospective students with personalized branded messaging.
Why are email marketing campaigns effective?
Unlike most people worldwide, prospective students looking to further their education check their email daily. Schools that provide email marketing campaigns with attention-grabbing messaging and creatives continue to be enrollment growth beneficiaries.
What kind of student prospects can I reach by email?
Email marketing campaigns are ideal for colleges that offer mass appeal online undergraduate and graduate programs that accept students nationwide. Email marketing campaigns enable schools to reach coveted audiences, including working adults looking for:
flexible online class scheduling, new career training, or job advancement in their current place of employment.
How do I get started with email marketing?
Contact Higher Level Education today to schedule an intro call on how email marketing can help your school boost enrollments.
Get Started Today
Higher Education Email Marketing is an excellent way to drive enrollments and grow your school. Our email marketing campaign service offers many benefits, including consistently strong conversion rates, cost-effectiveness, dedicated account management, and the ability to scale lead volume. Contact us today and learn how HLE can help meet your enrollment goals.
Working with Higher Level Education means that you are working on the cutting edge of compliant and effective lead generation. Our lead delivery technology allows us to integrate seamlessly with the technology used by your admissions team.
To find out how Higher Level Education can help your school run a successful lead generation campaign, please contact us.