SEO for colleges and universities is a specialized process of optimizing a website to rank higher on search engine results pages. It is a great way to get highly targeted traffic to your school’s website and can help you generate higher converting leads that yield more enrollments. Higher ranking and more traffic also mean more prospective students will engage with your brand and be able to learn about all of the unique benefits of your programs, professors, and facilities.
SEO for higher education helps drive enrollments for your school by targeting the audience with the highest potential to convert using high-intent keywords. If your website isn’t ranking for the keyword terms that match the intent of student prospects, the traffic is less than valuable. Leads generated by traffic with low intent often have a lower likelihood of enrolling. In short, optimizing your site for search engines increases your chances of attracting more visitors and turning them into students.
When people search Google for the type of education or program you offer, they look for specific answers about how your school can fulfill their educational needs. If you’re not showing up in search results for those specific keyword terms, your school will lose traffic market share to your competitors.
An SEO strategy for higher education can help you bring in more student prospects at a lower cost per lead. Well-targeted organic traffic has one of the highest returns on investment of any digital marketing channel.
An SEO-optimized website creates a trustworthy user experience for prospects, which leads to higher rankings, increased brand visibility, and overall brand awareness. The result is a highly optimized website that provides a solid foundation to help other marketing initiatives.
https://higherleveleducation.com/wp-content/uploads/2023/11/lead-generation-education.jpg 310 890 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-11-10 14:24:592023-11-10 14:28:22Replacing OPM: Lead Generation Education, the Clear Future
https://higherleveleducation.com/wp-content/uploads/2023/10/lead-nurturing-aged-leads.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-10-27 23:52:222023-10-28 01:34:37Lead Nurturing: Aged Leads Equals Unconverted Gold
https://higherleveleducation.com/wp-content/uploads/2023/10/post-covid.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-09-26 23:07:002023-10-13 13:24:40Post-COVID-19 Success in Higher Education
https://higherleveleducation.com/wp-content/uploads/2023/09/marketing-budgets.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-09-12 13:09:452023-09-12 13:13:10Planning for Higher Ed Marketing Budgets in 2024
https://higherleveleducation.com/wp-content/uploads/2023/08/ephemeral-content-1.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-08-29 20:51:052023-08-31 12:01:01Catching Goldfish: How Ephemeral Content Solves Marketing’s “Fleeting Engagement”
https://higherleveleducation.com/wp-content/uploads/2023/08/student-decisions.jpg 260 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-08-23 19:08:432023-08-23 19:34:27Micro-Moments in Higher Ed Marketing: Navigating Student Decisions
https://higherleveleducation.com/wp-content/uploads/2023/08/digital-marketing-trends-for-edu.jpg 260 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-08-08 22:40:142023-08-10 16:17:01Digital Marketing Trends for Higher Ed 2024 (so far)
https://higherleveleducation.com/wp-content/uploads/2023/07/digital-story-telling.jpg 260 940 Adam Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Adam Haber2023-07-23 00:46:292023-07-23 01:04:34Digital Storytelling: Marketing in Higher Education
https://higherleveleducation.com/wp-content/uploads/2023/08/faith-based-marketing.jpg 260 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-07-21 13:05:572023-08-15 21:34:25Faith-Based Marketing for Colleges and UniversitiesWHAT IS SEO?
SEO stands for search engine optimization. It’s a process that helps your website rank higher than competitors’ websites in search engines like Google and Bing. The goal is to get your website as far up the list of search results as possible so people can find it easily when looking for information related to your business or service.
WHAT MAKES SEO FOR HIGHER EDUCATION SO DIFFERENT?
SEO for higher education differs from SEO for other websites because of the audience’s unique needs.
Higher education websites need to provide a lot of information, but they also need to be easily accessible to students and faculty without being overwhelming. The best way to accomplish this is through keyword research.
Keyword research involves examining your audience’s behaviors and interests to find what keywords they use when searching for information about your industry, then using those keywords in your content.
WHY IS TECHNICAL SEO IMPORTANT?
Sound technical SEO is a non-negotiable standard for higher education SEO best practices. It’s important because it helps you understand how search engines crawl, index, and rank your website. This information can help you make changes to your site that will improve its performance in search results.
Even more important, educational websites are often targeted for hacking and malware. Without technical SEO at the foundation, no other part of your SEO campaign will be successful.
WHAT IS LINK BUILDING?
Link building is the process of creating backlinks to your school’s website. Backlinks are hyperlinks that point to your website and can be placed on other high-authority websites. The more high-quality backlinks you have pointing to your site, the more likely search engines will notice and rank it higher.
WHY IS SEO FOR HIGHER EDUCATION SO IMPORTANT?
SEO is important for education websites because it helps increase their visibility on search engines and allows people to find the site more easily.
Optimizing your website can help people find your school online, which will help increase enrollment and attendance rates.
HOW DO YOU MEASURE THE SUCCESS OF YOUR SEO CAMPAIGNS?
HOW MUCH DOES AN SEO CAMPAIGN COST?
SEO is a complex and nuanced process; it can be difficult to know how much you should spend on an SEO campaign.
The cost of an SEO campaign depends on how fast you want results and the competitiveness of your landscape. The more competitive the landscape, the more expensive it will be to achieve good rankings.
You’ll need to spend more on an SEO campaign if you want faster results.
SEO FOR HIGHER EDUCATION. LOW COST, HIGH ROI
SEO for colleges and universities is a specialized process of optimizing a website to rank higher on search engine results pages. It is a great way to get highly targeted traffic to your school’s website and can help you generate higher converting leads that yield more enrollments. Higher ranking and more traffic also mean more prospective students will engage with your brand and be able to learn about all of the unique benefits of your programs, professors, and facilities.
HOW DOES SEO HELP DRIVE ENROLLMENTS FOR OUR SCHOOL?
SEO for educational institutions helps drive enrollments for your school by targeting the audience with the highest potential to convert using high-intent keywords. If your website isn’t ranking for the keyword terms that match the intent of student prospects, the traffic is less than valuable. Leads generated by traffic with low intent often have a lower likelihood of enrolling. In short, optimizing your site for search engines increases your chances of attracting more visitors and turning them into students.
When people search Google for the type of education or program you offer, they look for specific answers about how your school can fulfill their educational needs. If you’re not showing up in search results for those specific keyword terms, your school will lose traffic market share to your competitors.
IMPLEMENTING AN SEO STRATEGY FOR YOUR SCHOOL’S WEBSITE CAN:
The first step is to fill out our contact form. We’ll get in touch with you to set up a time for a phone call, where we’ll talk about your goals, how you think your business can grow, and what you’re hoping to achieve from an SEO campaign. From there, we’ll do an SEO audit to look at the current state of your website and see what needs improvement. Once we’ve agreed on a plan of action, we’ll add you to our project queue and get started immediately!
https://higherleveleducation.com/wp-content/uploads/2023/11/lead-generation-education.jpg 310 890 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-11-10 14:24:592023-11-10 14:28:22Replacing OPM: Lead Generation Education, the Clear Future
https://higherleveleducation.com/wp-content/uploads/2023/10/lead-nurturing-aged-leads.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-10-27 23:52:222023-10-28 01:34:37Lead Nurturing: Aged Leads Equals Unconverted Gold
https://higherleveleducation.com/wp-content/uploads/2023/10/post-covid.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-09-26 23:07:002023-10-13 13:24:40Post-COVID-19 Success in Higher Education
https://higherleveleducation.com/wp-content/uploads/2023/09/marketing-budgets.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-09-12 13:09:452023-09-12 13:13:10Planning for Higher Ed Marketing Budgets in 2024
https://higherleveleducation.com/wp-content/uploads/2023/08/ephemeral-content-1.jpg 500 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-08-29 20:51:052023-08-31 12:01:01Catching Goldfish: How Ephemeral Content Solves Marketing’s “Fleeting Engagement”
https://higherleveleducation.com/wp-content/uploads/2023/08/student-decisions.jpg 260 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-08-23 19:08:432023-08-23 19:34:27Micro-Moments in Higher Ed Marketing: Navigating Student Decisions
https://higherleveleducation.com/wp-content/uploads/2023/08/digital-marketing-trends-for-edu.jpg 260 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-08-08 22:40:142023-08-10 16:17:01Digital Marketing Trends for Higher Ed 2024 (so far)
https://higherleveleducation.com/wp-content/uploads/2023/07/digital-story-telling.jpg 260 940 Adam Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Adam Haber2023-07-23 00:46:292023-07-23 01:04:34Digital Storytelling: Marketing in Higher Education
https://higherleveleducation.com/wp-content/uploads/2023/08/faith-based-marketing.jpg 260 940 Kaylie Haber /wp-content/uploads/2023/02/new-hle-logo-300x138.png Kaylie Haber2023-07-21 13:05:572023-08-15 21:34:25Faith-Based Marketing for Colleges and UniversitiesHigher Level Education-Combining years of EDU focused experience, expertise and innovation will enable your school to take enrollments to new heights! Our team will work tirelessly to help your school meet and exceed enrollment goals.
