Lead Nurturing: Aged Leads Equals Unconverted Gold

Just like digging through a garage sale, where amidst the forgotten vinyl records and 80’s hair bands t-shirts, you find a rare, signed Beatles album, your database of aged unconverted leads is an untapped goldmine; it’s time to put on your metaphorical mining helmet because we’re about to go on a treasure hunt. Lead nurturing should […]

Planning for Higher Ed Marketing Budgets in 2024

As higher education institutions look ahead to 2024, the significance and importance of extensive marketing preparation cannot be overstated. Planning for 2024 needs to include a diversified mix of media channels to help each college meet and exceed enrollment goals.  Drawing inspiration from industry leaders, here’s a comprehensive guide to help higher education institutions construct […]

Catching Goldfish: How Ephemeral Content Solves Marketing’s “Fleeting Engagement”

You might have heard the joke about goldfish having a short attention span—like, only a few seconds! It’s been a playful way to talk about our digital-age distractibility. In reality (and in recent studies), goldfish have been found to have a longer attention span. That said, I hope the analogy lands. Educational institutions can stand […]

Micro-Moments in Higher Ed Marketing: Navigating Student Decisions

In the recent landscape of enrollment marketing, prospective students’ decision-making processes are evolving unprecedentedly. Micro-moments have emerged as pivotal touchpoints, while brief are impactful intervals when students turn to their devices for answers. For higher education institutions, these moments present invaluable opportunities to influence choices and drive enrollments. As marketers, we have to embrace and […]

Digital Storytelling: Marketing in Higher Education

In higher education, your institution offers more than just an education. It provides an experience, a journey, and a stepping stone to a brighter future. To effectively communicate this to prospective students, digital storytelling should be an integral part of your marketing strategies. Digital marketing creates, communicates, delivers, and exchanges value offerings for customers, clients, […]

Faith-Based Marketing for Colleges and Universities

In the vast realm of marketing campaigns, faith-based marketing stands out as a beacon for religious institutions of higher learning. This type of marketing champions academic prowess and deeply intertwines with the spiritual values and missions these institutions cherish. As a stakeholder of a higher education institution or someone responsible for its marketing, understanding how […]

5 Ways to Fill Your Enrollment Funnel

Are you looking for effective and efficient ways to fill your enrollment funnel? Have you been missing starts and need a way to achieve your higher education enrollment objectives? As an enrollment marketing firm with over 25 years of expertise in EDU lead generation, EDU lead management, and EDU warm transfer delivery, Higher Level Education […]

SEO Leads. Low-Cost Lead Acquisition

Search Engine Optimization (SEO) has become an essential component of digital marketing in recent years. With the increasing number of websites and online content, ensuring your school website appears high in search engine results is more important than ever. SEO is essential for higher education institutions as they compete for prospective students and research funding in a highly competitive market. Moreover, the cost per student acquisition is super low when your website ranks in the top 5.