Digital Marketing Trends for Higher Ed 2024 (so far)

Colleges and universities need help attracting and engaging Gen Z. Gen Z is a tech-savvy and socially conscious generation. This generation is challenging to reach the constantly evolving digital marketing trends. As we start projecting for 2024 budgets, institutions must consider adopting innovative digital marketing strategies that resonate with Gen Z’s Higher Ed 2024 preferences […]

Faith-Based Marketing for Colleges and Universities

In the vast realm of marketing campaigns, faith-based marketing stands out as a beacon for religious institutions of higher learning. This type of marketing champions academic prowess and deeply intertwines with the spiritual values and missions these institutions cherish. As a stakeholder of a higher education institution or someone responsible for its marketing, understanding how […]

Embracing Diversity in Education Through Digital

Higher education institutions have an unparalleled chance to entice a varied student body in an era marked by the swift progression of digital technology. Through digital marketing channels, colleges and universities can extend their reach to a broad audience, encouraging inclusivity and nurturing diversity within their learning environment. As a specialist in enrollment marketing services, […]

Personalized Marketing Communications in Higher Ed

Personalized marketing strategies are more important than ever in enrollment marketing. Today’s students expect a personalized experience, from emails and landing pages to individual customer product recommendations. Data collection and third-party data analysis are essential to successful marketing campaigns. What is Personalized Marketing Communication? Personalized marketing communications refer to delivering tailored messages and content to […]

7 of the Best Student Prospect CRMs We’ve Seen

One of the most effective tools for achieving relationships with prospects is using Customer Relationship Management (CRM) software. A CRM platform can help institutions manage student data, track interactions with prospective students, and ultimately increase enrollment. In this article, we’ll discuss the benefits of using a CRM solution, the types of CRM systems available, and […]

5 Ways to Fill Your Enrollment Funnel

Are you looking for effective and efficient ways to fill your enrollment funnel? Have you been missing starts and need a way to achieve your higher education enrollment objectives? As an enrollment marketing firm with over 25 years of expertise in EDU lead generation, EDU lead management, and EDU warm transfer delivery, Higher Level Education […]

Using Email Marketing to Boost Enrollments

Email marketing is widely used to increase online and campus enrollments. Email marketing can reach a large audience, build brand awareness, and increase online and campus enrollments. We will discuss the benefits of email marketing for schools and how it can help increase enrollment.