Entries by ajit

Replacing OPM: Lead Generation Education, the Clear Future

Efficiently generating high-quality leads in the competitive educational landscape demands innovation. The evolution of the education sector spotlights the significance of sourcing inquiries from reputable education marketing companies in the realm of lead generation education. Higher Level Education champions this cause by prioritizing brand integrity, cost efficiency, and performance control, steering clear of traditional OPM […]

Lead Nurturing: Aged Leads Equals Unconverted Gold

Just like digging through a garage sale, where amidst the forgotten vinyl records and 80’s hair bands t-shirts, you find a rare, signed Beatles album, your database of aged unconverted leads is an untapped goldmine; it’s time to put on your metaphorical mining helmet because we’re about to go on a treasure hunt. Lead nurturing should […]

Post-COVID-19 Success in Higher Education

The United States, like many nations, has been grappling with the long-term effects of the COVID-19 pandemic. These effects mirror the long-haul symptoms of many post COVID infection cases in the educational sector. Higher education faces challenges akin to the health problems experienced by long-haul patients: persistent, often fluctuating, and sometimes debilitating. At Higher Level […]

Planning for Higher Ed Marketing Budgets in 2024

As higher education institutions look ahead to 2024, the significance and importance of extensive marketing preparation cannot be overstated. Planning for 2024 needs to include a diversified mix of media channels to help each college meet and exceed enrollment goals.  Drawing inspiration from industry leaders, here’s a comprehensive guide to help higher education institutions construct […]

Micro-Moments in Higher Ed Marketing: Navigating Student Decisions

In the recent landscape of enrollment marketing, prospective students’ decision-making processes are evolving unprecedentedly. Micro-moments have emerged as pivotal touchpoints, while brief are impactful intervals when students turn to their devices for answers. For higher education institutions, these moments present invaluable opportunities to influence choices and drive enrollments. As marketers, we have to embrace and […]

Digital Marketing Trends for Higher Ed 2024 (so far)

Colleges and universities need help attracting and engaging Gen Z. Gen Z is a tech-savvy and socially conscious generation. This generation is challenging to reach the constantly evolving digital marketing trends. As we start projecting for 2024 budgets, institutions must consider adopting innovative digital marketing strategies that resonate with Gen Z’s Higher Ed 2024 preferences […]

Faith-Based Marketing for Colleges and Universities

In the vast realm of marketing campaigns, faith-based marketing stands out as a beacon for religious institutions of higher learning. This type of marketing champions academic prowess and deeply intertwines with the spiritual values and missions these institutions cherish. As a stakeholder of a higher education institution or someone responsible for its marketing, understanding how […]

7 of the Best Student Prospect CRMs We’ve Seen

One of the most effective tools for achieving relationships with prospects is using Customer Relationship Management (CRM) software. A CRM platform can help institutions manage student data, track interactions with prospective students, and ultimately increase enrollment. In this article, we’ll discuss the benefits of using a CRM solution, the types of CRM systems available, and […]