Catching Goldfish: How Ephemeral Content Solves Marketing’s “Fleeting Engagement”
You might have heard the joke about goldfish having a short attention span—like, only a few seconds! It’s been a playful way to talk about our digital-age distractibility. In reality (and in recent studies), goldfish have been found to have a longer attention span. That said, I hope the analogy lands. Educational institutions can stand […]